Information Architecture
At the start of this project, I captured the existing IA so that I could make improvements to the overall information hierarchy and grouping of the product.
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/c2d646f84b1962d90df4db38_rw_1920.png?h=98e7a139ffa1cd4c2f0c34c64242e242)
User Journey / Task Analysis Mashup
Mental Model/state-of-mind / "persona questions" (top)
User Journey Phases (middle)
Detailed task for each phase of the journey (bottom)
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/4fd69b0bad42c6614ed625fe_rw_3840.jpg?h=5cdd367c2d8bca7df06604f97b3e5345)
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/af49505594bc26cbdef5af83_rw_3840.jpg?h=fe5160de01adee42dfc680a9296e8092)
User Journey
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/fe025ebb883ef27778be403d_rw_3840.jpg?h=f9ebdde6ed26cf5ee8e0a11a63e28713)
Whiteboard: Task Flow
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/25decdf8c1fe9f66f90f92d3_rw_3840.jpg?h=7a5d02363d8942ea45f88e98f5890d41)
Information Architecture | Task Flow
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/19bd78e80ee339b74ddd160a_rw_1920.png?h=4a0fc1b9dd22ad12735b6505eba1d4ce)
Interaction Flow
Detailed flow of a customizable "form" component.
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/8095d1184617638bd89fd4c2_rw_1920.jpg?h=ff6694e4c2efd324281c1d31ed093994)
User Type
![](https://cdn.myportfolio.com/fefbaf15b8a73615083ae2d79d53225c/ee70d3efefae97f51391c452_rw_1200.jpg?h=92cd90510309f88a4c984601bcd8c09a)